leading to the creation of a new product category. For example, the products of The Body Shop are distinguishable from
other cosmetics in the retail outlets.
Companies allocate low priority to .green marketing. At present, there are many severe environmental problems which need
to be solved and in the short term only few problems can be focused on. The benefits of green marketing may not be outstanding
to be clearly perceived by the customers. The companies place more emphasis on the purchase of environmentally-friendly technologies
Successful activities relating to environmental protection and conservation need effective alliances and co-operation among
the public, private • sector, and government agencies. At present, there
are not many lobbies against products which tend to harm the environment. So there is not enough pressure felt by environment-damaging
products to shift to more environmentally-friendly products.
Because of lack of awareness and understanding, not many customers are sensitive to the potential damage to the environment
caused by many traditional products. Since results of green marketing are not obvious in the short term, it is
extremely difficult to influence the target group to become environmentally aware. The positive unpact of green marketing
is not felt to be real by many groups ._-
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There are perceptual problems associated with refilling of products. Many consumers do not
accept refill products because they are concerned about hygiene
when refilling products.
Another threat is the lack of recycling capability in many countries around the world. The
recycling capability of the packaging materials is limited and the cost of recycled paper is higher than prime paper. This
discourages people from using recycled paper.
Further, because of the worldwide no-advertisement policy, the company products are misconstrued
as trendy, fashionable products rather than as essentially green products. The word-of-mouth promotion is slow and time-consuming.
Anita Roddick's and Body Shop's stature as symbols of socially responsible business is not
all hype. Body Shop is a pioneer of social and environmental accounting, in which companies report on their own ethics, warts
and all. In a survey published in December by the Financial Times, media and non-government organizations ranked Body Shop
second (after BP) among the world's companies for managing its environmental resources. Body Shop's reputation as a social
I might also include some information about my personal history: where I grew up, where I went to school, various places I've
lived. If I have one, I'll include a picture of myself engaging in an activity I enjoy, such as a sport or hobby.
Here's a list of some of my favorite movies:
Jules and Jim, Manhattan, Breaking the Waves
Here's a list of some of my favorite music:
Nirvana, Frank Sinatra, Ibrahim Ferrer